Who We Are

We are a boutique life insurance and annuity firm with nearly 25 years of combined experience. We are two intelligent, dedicated and hard-working partners with very different personalities, experiences and skill sets. But in our case, as they say, the grand total (of us) is greater than the sum of the parts.

Management Team

Picture of Alex Sirotkin, JD, CEO

Alex Sirotkin, JD, CEO

Mr. Sirotkin received his BA degree in economics from the University of Pennsylvania, and his law degree from Boston College. He practiced law for ten years in Los Angeles and Boston. After that, he joined his family in a plastics distribution and manufacturing company and grew it internationally to $150 million in sales.  When that business was sold, Alex joined with Mr. Rotem in 2004 to establish Integrity.  Mr. Sirotkin now brings a legal, business-minded and common sense approach to life insurance, annuities and related specialty areas.

Picture of Erez Rotem, LUTCF, President

Erez Rotem, LUTCF, President

Mr. Rotem received his BA degree from SUNY at Stony Brook and his Master’s Degree from Long Island University. From there, Erez got his start and training in insurance as a Financial Services Representative for Met Life.  At Met, he performed estate planning for high net worth individuals. Mr. Rotem co-founded Integrity in February, 2004 with Mr. Sirotkin, who first was his (very satisfied) client.

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